About us
Truth isn't just our name—it's our foundation.
I'm Richie Argo, founder of Truth To Profit, and I've been in the digital product world since the beginning—literally. I started building and selling online back in the mid-90s, when dial-up was still a thing and the idea of making money online was barely believable. I've seen every phase of this industry: the gold rush, the guru wave, the burnout cycles, and the endless parade of "hacks" and "secrets" that promise everything and deliver nothing.
I've built platforms, led teams, launched products, and helped others do the same. My background spans digital strategy, branding, community building, marketing, and hands-on consulting. I've worked with local businesses, national brands, and solo creators—always with one goal: help people build something real, something that lasts, and something that reflects who they truly are.
But Truth To Profit isn't just another business. It's a mission.
I created this platform—and the Skool-based community behind it—because I'm tired of the hype. Tired of the BS. Tired of watching good people get sold dreams instead of strategy. Truth To Profit is for rebuilders. For creators who've lived through the mess and are ready to build with clarity, integrity, and purpose.
Inside the community, we share frameworks, tools, and lived experience. We support each other through the rebuild. We offer real services—digital marketing, social strategy, and design—that help you move faster and smarter. And we do it without fluff, without ego, and without pretending it's easy.
This isn't about chasing trends. It's about building truthfully.
If you're ready to turn your story into strategy and your clarity into cash flow, welcome home.
Truth To Profit is where rebuilders rise. Let's build something real
Our Mission
Truth To Profit exists to cut through the noise and help real people build real businesses—rooted in lived experience, powered by strategy, and free from hype.
We're here for the rebuilders. The ones who've been through it, learned the hard lessons, and are ready to turn their story into strategy. Founded by Rich, a digital pioneer who's been in the game since the mid-90s, Truth To Profit is more than a brand—it's a movement. A response to the endless cycle of empty promises, flashy funnels, and surface-level success stories that dominate the online space.
Our mission is simple:
To provide creators, consultants, and founders with the tools, community, and support they need to build with clarity, monetize with integrity, and grow without selling their soul.
Inside our Skool-based community, we share frameworks that work, conversations that matter, and resources that empower. We offer services in digital marketing, social strategy, and design—not as upsells, but as fuel for your rebuild.
We don't chase trends. We build truthfully.
Because when you lead with truth, profit follows
We don't sugar coat it just to make a dollar
We work together to build each other up
The Journey To Success can only begin with the Truth
We pride ourselves on being real in a world of fake